JaM Cellars Wine & Music Studio in Downtown Napa Valley Announces Monthly Performance Lineup, Benefiting Sweet Relief Musicians Fund

4/15/2025

100% of proceeds from each glass sold will be donated to the fund

New York, NY (April 15, 2025) - Sip, smile, and support a great cause at JaM Cellars Wine & Music Studio in downtown Napa! On the last Friday of every month, enjoy a LIVE JaMSession benefiting Sweet Relief Musicians Fund. 100% of proceeds from every glass or bottle of exclusive JaM Cellars Napa Valley wines go back to Sweet Relief, up to $2,500 per show.

JaM Cellars, makers of Butter Wines and the leader in premium Chardonnay with Butter Chardonnay—the top-selling single SKU of premium Chardonnay1—has built a reputation for creating feel-good wines that pair perfectly with live music and great causes.

“There’s nothing better than great wine and live music—except when it’s all for a good cause,” said Michele Truchard, Co-Founder of JaM Cellars and the “M” in JaM. “These monthly JaMSessions at our Wine & Music Studio are a way to bring the Napa community together to support musicians through Sweet Relief, one glass at a time. It’s feel-good wine, feel-good music, and a whole lot of fun!”

Aric Steinberg, Executive Director at Sweet Relief Musicians Fund adds “We’re so excited about another year of partnership with the amazing team at JaM Cellars! This is our fifth year together, and we’re grateful for their continued commitment to support the music community. It’s an honor to work with folks who are equally passionate about healing musicians in need, and who understand the value and importance of music in our lives. Cheers to another successful collaboration and we look forward to celebrating together at the monthly LIVE JaMSessions!”

Full line-up can be found below:

April 25th – Frankie Bourne
May 30th – SleaZZy Top (acoustic)
June 27th – Soph & Trey
July 25th – People of Earth
August 29th – Jared Harper
September 26th – Ella Reid
October 31st - TBD
November 28th – John Mason
December 26th – Monica Da Silva

For more information, visit: https://jamcellars.com/music/#sweet-relief

About JaM Cellars:
JaM Cellars is all about easy-to-love, every-day wines. Made by Napa Valley vintners John and Michele Truchard (the “J” and “M” in JaM), the JaM Cellars portfolio features Butter by JaM Cellars—including Butter Chardonnay, ButterCans, NEW ButterLight, Butter Sauv Blanc, Butter Pinot Noir, Butter Cabernet, and Butter Bubbles—along with the original JaM Cabernet that started the label. All the wines are distinctively delicious: Butter Chardonnay melts in your mouth, ButterLight is light and creamy, Butter Sauv Blanc is refreshingly tropical, Butter Pinot is fruity and velvety, Butter Bubbles is bright and creamy, Butter Cab is silky smooth, and JaM Cabernet is juicy and berry-licious, Butter Chardonnay is also available in fun, grab-and-go, single-serve 250ml ButterCans—each about a glass and a half, also available in a 4-pack. JaM Cellars wines are meant to be enjoyed anytime—whether it’s a special occasion or every-day celebration. This year, Butter Chardonnay, one of the bestselling chardonnays in the U.S. over $13, was recognized as an Impact Blue Chip Brand award winner for 10 years of consecutive growth. Check out JaM Cellars on Facebook and Instagram @jamcellars, #JaMCellars, or JaMCellars.com.

About Sweet Relief:
Now in its 30th year, Sweet Relief is a 501-C3 nonprofit that has provided millions of dollars in financial assistance to thousands of musicians and music industry workers. Founded in 1994 by singer-songwriter Victoria Williams, has helped countless members of the music community who are struggling to make ends meet while facing physical or mental health issues, disability, or age-related problems.

100% of all donations to Sweet Relief for California fire relief are being distributed to victims, Sweet Relief is covering all fees. You can donate to the Sweet Relief Natural Disaster Relief Fund HERE and find out more about the organization at https://www.sweetrelief.org/.

0 Comments

news