After raising over $55,000 over the last two years for Sweet Relief’s COVID 19 fund, we’re thrilled to continue our efforts for a third year by committing another $25,000 through 2023, helping provide aid to career musicians and industry workers in need.

Second-generation Napa Valley vintners John and Michele, the ”J” and “M” in JaM, launched JaM Cellars over a decade ago; making rich, bold, and luscious wines Butter Chardonnay, Butter Cab, JaM Cabernet, Butter Bubbles, Toast Sparkling and Sugar Sweet White. Music has always been in our DNA—whether in person at music festivals like BottleRock Napa Valley presented by JaM Cellars and OHANA Fest, live JaMSessions in our downtown Napa wine & music studio or online virtual JaMHappyHours, Summer Festival JaMs on iHeartRadio, or rockin’ playlists on Spotify. It’s the perfect backdrop for sipping our easy-to-love, every-day wines!


As a part of our commitment, we’re encouraging wine lovers and JaMFans to support the cause. Each month, we host a virtual #JaMHappyHour benefiting Sweet Relief, kicking off on #GivingTuesday November 29th at 4pm PST. And repeating each month, live on Facebook and YouTube @JaMCellars, and hosted by iHeartRadio personality Jana Sutter, with over 25 years' experience in the radio and voice industry. We’re bringing the sips, smiles, and cheers while doing some good. So grab a glass, pour some Butter Chardonnay, and discover a new artist supporting or benefiting from Sweet Relief each show. Simply listen in and for every like, comment, and social share we will donate $1, up to $2,500 per show.