In these unprecedented times, the music community has once again stepped up to help those that are struggling. Currently, we're seeing a large amount of tour and concert cancellations that are leading to complete loss of income for many in the industry. Our COVID-19 Fund was created to help those affected.
A lot of you have inquired about setting up Facebook Fundraisers for us during this Covid-19 crisis so we created these step-by-step directions so you can create your own Fundraiser in the most effective way possible. See below!
Before you begin, make sure you are logged into Facebook via their app or on a desktop. Then, head to Sweet Relief's Facebook page to get started. On our page, you will find a Fundraiser button on the left-hand side, from there you can "Create Fundraiser."
Step 1: Decide who is organizing the fundraiser. The first question Facebook asks when starting a fundraiser is “Who is organizing the fundraiser?” and your options will be yourself or any Facebook page that you administer.
Step 2: Decide who you are raising money for. If you started this on Sweet Relief’s FB page then it will default to Sweet Relief Musicians Fund and no other action is necessary. If this area is blank for some reason, this is where you enter Sweet Relief Musicians Fund. Once you start typing, it should prompt you to select Sweet Relief from Facebook’s list of authorized non-profits.
Step 3A: Decide how much you want to raise. We recommend choosing an amount that you feel is realistic and reasonable. None of us knows how long this crisis is going to last so don’t be afraid to think long term (3-6 months) when figuring out the amount.
Step 3B: Choose the currency for the amount you wish to raise. We recommend that you use US Dollars.
Step 4: Choose an ending date for your fundraiser. According to Facebook, you can choose any date for up to 3 months from the start of the fundraiser. No matter what date you choose, we recommend that you use ‘milestones’ within the time period to help with engagement. For example, “5 days left to donate!”.
After Step 4 Facebook will ask you to click NEXT for the next set of steps.
Step 5: Name your fundraiser. This one is very important because it is what tells us at Sweet Relief where you want your money to go. We recommend the following when naming your fundraiser:
“You or your organizations name 's Covid19 Fundraiser for Sweet Relief Musicians Fund” - an example of which would be “Betty’s Covid19 Fundraiser for Sweet Relief Musicians Fund” or “Widget Records Covid19 Fundraiser for Sweet Relief Musicians Fund”
Step 6: Tell your potential donors why you are raising money. This is a detailed description that tells the story and gives supporters a reason to donate.
After Step 6 Facebook will ask you to click NEXT for the final step.
Step 7: Upload a photo. Choose a hi-res photo that helps tell the story you want to convey. We've also provided one below-