JaM Cellars, makers of Butter Chardonnay, JaM Cabernet, Toast Sparkling, and Sugar Sweet White, today announced a new partnership with Sweet Relief to support our efforts of providing financial assistance to career musicians and music industry workers in need. In response to COVID-19’s impact on the live music industry and in keeping with JaM Cellars musical roots, the winery has committed a minimum donation of $25,000 to Sweet Relief to aid their mission of supporting out-of-work musicians. 

As part of their commitment JaM Cellars is encouraging winelovers to join in and support the cause through virtual JaMHappyHour wine and music parties on Facebook Live benefiting Sweet Relief. Kicking off on Thursday, December 10th featuring acclaimed singer-songwriter Mondo Cozmo and on repeat every final Friday in 2021 featuring a new artist each show supporting or benefiting Sweet Relief.