Sweet Relief Joins Mental Health Action Day, May 20th

5/11/2021

Today, we at Sweet Relief announce our participation in the first-ever Mental Health Action Day, to be held on Thursday, May 20 in partnership with more than 500 leading brands, nonprofits, government agencies and cultural leaders.

Over the past two decades, suicide rates have risen, particularly among young adults. And the COVID pandemic has accelerated the already dire crisis, giving way to what many mental health professionals have called the “second pandemic.”

Though more people than ever are comfortable discussing mental health, finding effective resources and knowing how to get help remains a challenge. Mental Health Action Day is an open-source movement of brands, organizations and cultural leaders to drive culture from mental health awareness to mental health action.

Partners will encourage people to take mental health action -- whether for themselves, for their loved ones or to advocate for systemic changes. Resources and tools will be available for people to seek help in a myriad of ways from starting a meditation practice, learning how to support a friend, or advocating for change

One way to find or give support, is through our Mental Health Fund, which provides therapeutic services and emergency response to musicians and music industry workers that are facing mental illness. In partnership with mental health professionals, Sweet Relief removes the financial barrier for musicians and music industry personnel in need of therapeutic services.

“From Covid-19 to economic struggles and the continuing fight for racial justice, the other half of the twin pandemic is the rise of our mental health challenges,” said Erika Soto Lamb, Vice President of Social Impact Strategy at MTV Entertainment Group. “This is a critical moment to shift our culture from mental health awareness to mental health action and MTV is proud to come together with diverse cross-sector leaders on this inaugural day to encourage and empower people to take action -- for themselves, for their loved ones or for the systemic changes needed to improve our social and emotional wellbeing.”

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